The Commercial Growth of the Live Music Events Industry

The commercial growth of the live music events industry â€Å"Live music events have grown into global events, give five reasons as to what has driven their commercial growth and success† By Anjes Kuypers LT1059 The Service Sector Industries Module Tutor: Abu Naser Word Count: 1499 Introduction In the past few decades there have been many developments in the live music events industry, which have led to live music events growing to be global events. (Goldblatt, J. 2002) There are several reasons for this development in the music events industry, many of them closely connected to developments in other sectors that influence the business of live music events. In this essay we will discuss the commercial, social, legal, technological and environmental factors that have contributed to the commercial growth and success of the events industry that has resulted in this industry to become a global one, producing events on a much bigger scale than before. Global live music events are now a common phenomenon producing billions of pounds in revenue and many industries outside the direct business of music events want to be involved to get a share in this major success. Books, articles, websites, reports and a few films have been the main resources for information for an essay on this subject, and to determine how music events have become global events. Commercial Events have always been organised for commercial purposes in many sectors of the economy. One of the recent developments in the live music events usiness is that music events have become a big part of marketing strategy for many companies in almost every sector of the business industry. Companies have tried to transform advertisement into real life experiences that relate to their product or company, which makes it easier for the clients to connect to the company. (Allen, J. , 2006) Not only are companies organising music events to promote their businesses or their products them selves but they are also connecting their image to music events by sponsoring big events such as concerts and festivals to advertise and create a certain image. Ali-Knight et al, 2004) Sponsorship deals are crucial for music events, â€Å"We have 5% of our budget from the public purse, 70% of our budget from ticket sales, but without the money from Sky and Emirates and The Guardian then we'd be stuffed. † (Florence, P. , 2008) This development is a direct reason for live music events to become global events because it creates a bigger budget and possibly a wider variety of public depending on the nature of the sponsoring businesses. Social A shift in the social composition of people who visit music events is one of the reasons for the commercial growth of live music events. Music events were originally created as a way to entertain young people and this created an image that suggested that only teenagers and adolescents could go to and enjoy live music events. But in the past few years this image has changed and promoters have widened their range of public and even designed music events especially to attract a public of all ages. This has everything to do with the idea of being an â€Å"eternal teenager†, people who grew up with live music events still want to go. This is the first time we've had this generation who are traditionally time and cash rich, this is the first time we've had a generation in this segment who have grown up with rock and roll. † (Cope, R. , 2008) For more success in the business organisers also present events with a certain theme or represent a certain ethical standpoint. (Goldblatt J. , 2007) The major success of this concept is proven by many successful fundraising events for charity, green events or events confin ed to a certain music genre. This does not only attract attention of an entirely new public to the live music events business but has also provoked political involvement in these events. For example, the popularity of pop/rock music events, which have produced the best performance during the past five years, is mainly due to its broad appeal because they tend to appeal to an older than normal demographic. (Mintel, 2010) Also charity events have increased the global involvement in music events and have attracted not only a wider variety of public but also political involvement. Because of this, live music events have been able to attract a much bigger variety of public, which has enabled the business to create global music events that are not focused on a particular segment of people but attract people of all ages and social backgrounds. (Bennett, A. , 2001) Legal As a result of commercial success and growth in the live music events business legal involvement has over the years become necessary and this means involvement of an entire business that has contributed to the growth of the music events industry in many ways. According to D. Becker (2006) the growth in commercial value and the increase of complexity of live music events have increased the need to record arrangements in writing and have made the legal rights and obligations of the parties involved more complex. This has led to the legal business becoming a big part of the live music business because especially with global music events so many parties are involved and thus so many legal involvement has become necessary. In this day and age where digitalization has influenced the music business so severely, new legislation is introduced every year to update the copyright code (Bargfrede and Mak, 2009) and this has directly and indirectly influenced the legal involvement in live music events. Also legislation concerning music events has changed over the years, the rules on for example alcohol distribution, drug-use, the Licensing Act of 2003, and most currently the smoking-ban have influenced the live music industry in both positive and negative ways. But it has increased the involvement and influence of the law on the live music events business and added value to the industry. Environmental Because of commercial growth and success of global events environmental possibilities are enormous. Venues are built especially for global events and designed for extraordinary amounts of people and live broadcasting possibilities. For example the New Wembley in London, completed in 2007 is one of many venues produced for mass consumption. Operated by Wembley National Stadium Limited, a fully owned subsidiary of The Football Association, the new stadium offers up to 90,000 fans the opportunity to watch world-class events with unrivalled views of the action in state-of-the-art facilities. † (Wembley Stadium website) This is only one of many examples of venues designed to accommodate global events, due to technological developments the environmental possibilities for live music events are endless. From music events in the middle of the desert to events on top of the Himalaya Mountains, anything is possible. (Goldblatt, J. , 2007) This has once again increased the variety of people interested in and involved in live music events, there are options for all ages, backgrounds and different areas of interest. Technological Developments in the technological area are probably one of the most important of reasons for live music events to become global events. In the past two decades technology has evolved beyond our imagination, we live in a science-fiction-like world where a mobile phone can do more than a computer ten years ago. (Kumar, V. , 2006) This has had many consequences, amongst others a huge impact on the live music industry. Live broadcasting, events taking place in different places in the word, global involvement, communication possibilities and easier access to live music events all over the world are only a few examples of the wide range of possibilities we have these days. A live music event can now be accessed from TV’s, radio’s, computers, iPads or even phones from anywhere in the world. (Kumar, V. , 2006) This technological development is a direct reason for live music events to turn into global events. Also live music events are the only area of the music industry that has not been affected by the digitalization of music. We can legally or illegally download or stream music for free but the experience of being present at a live music event has not yet been replaced by some digital form of replacement. (Katz, M. 2004) This means that live music events have become more important for artists and record companies as a source of income. Their focus has shifted from album sales and copyright income to concerts, festivals and other live music events. Conclusion The immense growth of the live music events industry has reasons related to many subjects. Changes in commercial involvement, social interest, legal developments, environmental possib ilities, and technological breakthroughs are amongst many other reasons for the commercial success in this industry the past few decades. The world is changing and evolving so quickly and our possibilities become greater and greater and the live music industry has tried hard to take advantage of these developments and use them to their advantage, which has enabled the business to become a global one and create global music events. Although economic, technologic, legal, commercial, environmental, political and cultural factors have influenced this process; the most important reason for this development is that music appeals to almost everyone, which has enabled this industry to become so successful. Reference list * Ali-Knight, J. , Drummond, S. , McMahon-Beattie, U. , Robertson, M. , Yeoman, I. , (2004) festivals and events management, an international arts and culture perspective, Elsevier Ltd, Oxford * Allen, J. , Bowdin, G. , Harris, R. , McDonnell, I. , O'Toole, W. , (2006), Events Management (2nd edn), Elsevier Ltd, Oxford * Becker, D. , (2006), The essential legal guide to events, Dynamic Publishing Limited * Bennett, A. , (2001) Cultures of Popular Music, Open University Press, Buckingham * Bradley, P. (2008), UK festival fever on the increase, BBC Money Programme, [online] Available at: http://news. bbc. co. uk/1/hi/business/7499708. stm [accessed 11 January, 2011] * Goldblatt J. , (2007) Special events: the roots and wings of celebration, Wiley & Sons, New York * Goldblatt, J. , (2002), Special Events: twenty-first century global event management. , 3rd edition, Wiley, New York * Katz, M. , (2004), Capturing Sound, how technology has changed music, University of Califo rnia Press Ltd, London * Legislation. gov. uk [Online] Available at http://www. egislation. gov. uk/ukpga/2003/17/introduction [Accessed 12 Januari 2011] * Music concerts and festivals –UK- Mintel (2010) [accessed 29 October 2010] * Wembley Stadium website: http://www. wembleystadium. com/about/WembleyStadium/ [accessed 11 January 2011] ——————————————– [ 1 ]. â€Å"An Act to make provision about the regulation of the sale and supply of alcohol, the provision of entertainment and the provision of late night refreshment, about offences relating to alcohol and for connected purposes. † (Licensing. gov. uk, 2003)

Comparing And Contrasting Two Selected Learning Environment Venues Essay

Comparing And Contrasting Two Selected Learning Environment Venues - Essay Example Furthermore, by comparing the campus to a joint "information space" where we are gratis to roam and "interoperate" at will, we underline the role that proprietary limits have played in making online learning a outlying, cramped, and sensitively "flat" skill (A. Kay and A. Goldberg,2002, 31-41). The famous instructive developers regard this supple platform as the base for a next-generation online learning environment, one that is really further multi-dimensional than the management system paradigm. Any approach to online education that carry on restrict itself to the discharge of content alone ignores all the penetration and surface of campus life, the length of by the social and joint nature of learning. Of the three broad aspire of higher education- 3) Growth of an intentional, or independent, approach to life-long learning present online learning environments are moderately successful in organization only the first, most transactional of goals. In this respect, they have failed to give a "port of entry" into theoretical consideration for students who learn most excellent by doing and during straight interactions with their peers (C. Dede, 2004). The mainstream of these "virtual universities" futile as commercial ventures mainly since they accessible their register of online courses as a feasible alternative rather than a addition to conservative campus instruction. Considerably, these "virtual campuses" transfer to the online empire only those real-world campus practices that necessary the least technical complexity to duplicate e.g. course management and lecture-style, one-to-many lessons techniques. By contrast, the Education environmental factors are worried with raising a next-generation technical environment that encourages educational novelty rather than easy duplication of managerial practices and release of pre-packaged satisfied. Among other reason, such environment platform would proffer educational researchers with an open-source "collaboratory" in which to build, split, apply and assess transformative instruction practices, counting research in simulation-based learning, all inside a unrelenting and immersive so cial circumstance (C. Levi-Strauss. 2005). College Study Environment What is it concerning the college campus that makes it dissimilar from further spaces One meaning of a campus is the open space among and approximately the buildings, but as the experts suggest, the word has forever alluded to the type of human interactions that take place there. These connections, taken jointly, make up what is recognized as "campus life." Housing, protect, and preserve the finest that is recognized and deliberation in the world, the campus buildings and grounds provide a sense of pushiness and permanence to a student's knowledge over time (Covey, S. R. 1989). How much of a position does campus life play in effectual

How to get fired Essay Example | Topics and Well Written Essays - 750 words

How to get fired - Essay Example As you’re being shown the ropes, be sure to pull out that bottle of whisky or vodka and flash it around amicably – drink to everyone’s health and inform them all sweetly about how you need your daily tipple to really get going. Ask a lot of silly questions, the kind that even a ten year old would be ashamed to ask. The objective here is to demonstrate your utter lack of competence for the job you’ve been hired for, so plant those seeds of doubt liberally in your supervisor’s mind. And thirdly, be sure to leave early. Tell them you have a hot date, or yawn loudly and say you’re too bored to hang around any longer and leave. What? Still not fired? Well, don’t lose hope, lots of options are still open. Remember those tools I mentioned? Let’s take the last one first – blogsphere. Be sure to enter blogsphere with lots of ultra specific details on your personal blog about your Company. This is the place to mention anything and everything you don’t like about your boss and if the details you furnish are good enough to identify him or her, so much the better, especially if it’s a place your boss visits too. Waste lots of company time on your personal blog and let your work pile up. The chances of getting fired are directly proportional to the lack of discipline you display. Now let’s say your boss is a patient person and prepared to give you a chance. So you get a warning – but that’s it. Then it’s time to pull out the second tool – lies. The aim of the mission is to antagonize the boss by proving exactly how untrustworthy you are. Make personal calls from your office phone, gossip for hours with your friends or co-workers and then lie blatantly when the boss questions you – say that you were engaged in company business. If he or she tries to be pleasant to you and cracks a few jokes, do not laugh at any of them even if your funny bone is

Ozone depletion causes global warming Essay Example | Topics and Well Written Essays - 2500 words

Ozone depletion causes global warming - Essay Example In line with that, it would help in the discussion if the ozone layer and global warming are both defined. Ozone is made up of three atoms of oxygen which is poisonous when people inhale it especially at high concentration. It is unlike the air human beings need which is made up of two atoms of oxygen. People may get sick especially the disease called asthma when ozone is formed near the surface of the earth. It is very useful once it is formed in the atmosphere because it serves as a blanket of protection from solar radiation. Ozone layer is considered as a sub-layer in the atmosphere which has an altitude of 10 to 35 kilometers. The mechanism on how the ozone is formed is by the exposure of oxygen in the atmosphere to the ultraviolet rays from the sun and as ozone is formed, the harmful UV radiation is absorbed. High concentration of ozone in the atmosphere is very much needed by the earth because the higher the concentration of zone, the less UV radiation can reach the surface of the earth. Once ozone is not able to do its job, people are then exposed to higher concentration of UV radiation that may cause sunburn, skin cancers and eye cataracts as more UV rays can penetrate the atmosphere (Shanklin 84). It is noteworthy to remember that ozone layer is a very important component of the atmosphere and the big protector of people and other organisms against the direct exposure to the harmful radiation from the sun. A more detailed explanation regarding the ozone layer would be better in explaining the importance of its existence. Further discussion is about the exact location of ozone layer and the problems it faces as it is being depleted. Ozone layer is a sub-layer of the stratosphere and located at about 15 kilometres above sea level. Even though the ozone present in the atmosphere is not as abundant as oxygen and nitrogen, it is still very important due to its ability to absorb the radiation. A study was made by Crutzen in 1970 about the nitrogen oxides pro duced from the decay of nitrous oxide through the soil microbial activities. The study showed how nitrogen oxides react quickly with ozone that allowed the concentration reduction of available ozone. The study opened the grounds on  further research regarding "global biogeo-chemical cycles" and the nitrogen oxides coming from the airplanes as they travel on the stratosphere (Lipkin 262). Harmful radiation increases as ozone layer is being reduced. The depletion may have both advantages and disadvantages to living things especially to human beings. In the past 60 years, awareness became more prevalent towards the consequences of exposure to radiation. Recent studies proved that the eye and the skin are the two of the body organs that are most prawn to damages and diseases due to UV radiation. Cataract is the usual effect of UV radiation to the eyes while skin cancer is the common result on skin (Norval et. al. 199). The other concept that must be talked about is global warming. The increase in the average surface temperature of the earth is said to be global warming. It happens because of the greenhouse effect that increases the concentration of carbon dioxide and other gases like water vapor, methane, chlorofluorocarbons and nitrous oxide in the atmosphere that cover the surface of the earth and prevents the UV radiation to escape to the outer space. The radiation increases the heat on the surface of the earth that leads to the global increase in temperature. Human activities contribute to the

Art is fun Essay Example | Topics and Well Written Essays - 750 words

Art is fun - Essay Example This shows that art is undergoing a transformation into a multicultural platform where parties involved are sensitive to each other’s cultural issues. The distinctive observation about Donald Morgan’s work of art is that the artifacts he creates and displays around the world are culture sensitive. The artifacts he creates are based on forest imagery, objects that are familiar to individuals from all cultures. Therefore, Donald Morgan’s work is multicultural and serves to bring individuals together from various cultures in appreciating common works of art. The main focus of Donald Morgan’s multimedia presentation is the notion of manifesting diversity. The forest imagery that the presentation depicts ranges from natural to artificial objects and living to non-living objects (University of Oregon, uoregon.edu). This forest diversity represents the cultural diversity that characterizes the peoples of the world. Morgan depicts his art both through paintings an d sculptures. This serves to emphasize the concept of diversity further by utilizing diverse artistic techniques. A distinctive observation concerning Barminski’s multimedia presentation is that he employs diverse artistic techniques, which put across his message concerning gun culture. He uses sculptures as well as photos and drawings. Therefore, his artwork portrays diversity (Barminski, Barminski.com). Both Morgan’s multimedia presentation and Coco’s performances make me feel that different people are becoming more tolerant of each other’s differences than ever before. I feel there is a realization among people all over the world that their different cultures, beliefs, and lifestyles are not significant enough to compromise their relations with each other. For example, Coco writes that a white visitor to the Field Museum of Natural History in Chicago was shocked to see Coco and Guillermo put in a cage like animals. Thinking they were not performing but were real aborigines, he was astonished to see people put in a cage for display to the public (Gablik, 313). This occurrence serves as a testament to the fact that western attitudes regarding cultural equality have changed significantly since several years ago, when western people used to believe their culture is superior to the rest of the world’s cultures. The performances of Coco and Guillermo had a significant impact in furthering the cause of artists of color of achieving greater representation in the world of art. However, some of the methods the two performers used to achieve their aims were unorthodox. In particular, the instant whereby the two performers mislead city officials in Spain to believe that their performance was just street entertainment in order to receive their permission was quite irresponsible of them (Gablik, 326). Their decision to downplay the political aspect of their performance almost put the city officials in trouble with their seniors. The two should have conducted all their activities with honesty and integrity. Their lack of integrity undermined the cause for which they were fighting. Donald Morgan’s multimedia presentation displayed a high degree of creativity which I found very impressive. His focus on forest imagery is quite revolutionary

Analysis of Robotic Technology Research Paper Example | Topics and Well Written Essays - 1000 words

Analysis of Robotic Technology - Research Paper Example However, it is seen that a broad and strict quantitative study for Robot Technology has not been carried out in the past. The basic objective of this paper is to prove the positive or negative impacts of Robot Technology on young students that are studying in different schools. The sample of the research not only contains students studying at different schools but also their teachers and parents. The data are collected using both primary and secondary tools, and results are derived using t-tests to compare means of responses collected from different schools. Performance related, dependent variables are selected, and the use of Robot Technology is taken as an independent variable. The impact of each variable is checked independently, and the results are based on the values of the t-tests. The result of this research indicated that Robot technology had a positive effect on the studies of young students, and their grades showed improvement from the past. The results also show that the m echanism used to assess the result of the study was valid, which conforms to the findings of Barker and Ansorge who studied a similar research topic in 2007. A Roadmap for US Robotics: From Internet to Robotics, vol. 21, 2009. Georgia Institute of Technology. http://www.us-robotics.us/reports/CCC%20Report.pdf Abstract A program by the name Robot Diaries was carried to determine how technology influences the learning of middle school girls. This study is quite relevant to the topic of discussion because it draws on the topic of this report. The robot diaries project was designed to research on the interactions between children and electronic devices that are integrated during their learning processes. Robotics is considered as a vital pipeline for literacy based on technology because of its ability to pull in and inspire students who are often not in accord with the conventional classroom curricula. Apart from the Robot diaries project, other human-robot interactions (HRI) have been carried based on well researched and vigorous scrutiny of developments in the technology field. Vesgos (2008) notes that robots have been successful in setting a common ground in project-based foreign language teaching of children and students, as compared to conventional media (Barker & Ansorge 345). This has been proved by the robotic technologies that have been developed in South Korea that backed by its development in information technology, has in place the world’s electronic learning robot that can be used at home by students and other users.  Ã‚  

Managing Organizational Communication Essay Example | Topics and Well Written Essays - 4000 words

Managing Organizational Communication - Essay Example Improving listening skills and learning to use and interpret nonverbal cues and verbal communication will help effective communication. Effective feedback is essential to let employees know where they stand and direct them to help achieve organizational goals. Organizations are made up of groups which are again made up of individuals. For sharing of information and coordination of activities, communication is absolutely necessary between groups and individuals. Individuals exchange knowledge, ideas, feelings and emotions using written messages, spoken words and gestures. "Organizations survive by making sense of and giving sense to their environments" (Sutcliffe, 2001, p.197). Organizations collect, comprehend, communicate and control flows of environmental information to deal with foreseen and unforeseen issues. According to various researches, the success of an organization is based on the organization's collective knowledge about its "process capabilities and the abilities to learn and share this knowledge effectively" (Parnisto, 1995, p.154). Sharing information is imperative for work coordination and cooperation in an organization. ... Managers facilitate organizational communication Communication plays an essential role in achieving managerial and organizational goals and objectives effectively. Communication is essential to inform employees of their goals, to compare with co-workers' performance, and for assessing employees' overall performance. Managers, through appropriate channels of communication, give instructions to subordinates and receive information. Managers interpret this information and communicate the same to the employees. To do this, managers should have good communication and interpretation skills, as, ultimately, the employees' interpretation of information depends on the accuracy of the managers' comprehension of the information and the effectiveness of their communication ("Managing communication," 2004, p.264). Role of communication in decision-making Managers take decisions that often have a major impact on the organization and its members. Making relevant and sound decisions is greatly dependent on the availability of accurate and timely information ("Managing communication," 2004, p.264). The length of the communication chain is a significant factor that affect the accuracy and timeliness of the information received. The more the number of links in the communication chain, the more the probability is of the information being distorted. Similarly, the longer the communication chain, the less the chances are of getting the information on time. Economic recession and competitive pressures have driven several organizations to reduce the number of managerial levels in the organizational hierarchy, thus facilitating more effective